Morningstar Law Group – Best-Branded Law Firms Award

March 15, 2016

Morningstar Law Group Earns Distinction in 2016 Global Study of Corporate Counsel Perceptions

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Morningstar Law Group, announces that it has been named to the Honor Roll of Client-Service Strategists for their innovative practices, as revealed in a 2016 branding report: BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms. In only its fourth year following launch, Morningstar is pleased to be recognized by this prestigious organization.

“When we launched Morningstar, the partners had a vision to create new approaches to practicing law that better meet client needs. It is gratifying when clients recognize those innovative practices,” – Jennifer Collins, Partner at Morningstar.

The BTI recognition was based solely on in-depth interviews with 639 corporate counsel at the world’s largest and most influential companies. The interviews were conducted and the report was issued by BTI- a nationally known provider of strategic market research to professional firms. The report identifies three core factors—Innovation, Reputation and Client Recommendations—that drive brand perceptions of law firms among in-house counsel, that serve as the principal differentiators between law firms and that correlate positively with the hiring of outside counsel.

 

 

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