Morningstar Law Group – Best-Branded Law Firms Award

March 15, 2016

Morningstar Law Group Earns Distinction in 2016 Global Study of Corporate Counsel Perceptions


Morningstar Law Group, announces that it has been named to the Honor Roll of Client-Service Strategists for their innovative practices, as revealed in a 2016 branding report: BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms. In only its fourth year following launch, Morningstar is pleased to be recognized by this prestigious organization.

“When we launched Morningstar, the partners had a vision to create new approaches to practicing law that better meet client needs. It is gratifying when clients recognize those innovative practices,” – Jennifer Collins, Partner at Morningstar.

The BTI recognition was based solely on in-depth interviews with 639 corporate counsel at the world’s largest and most influential companies. The interviews were conducted and the report was issued by BTI- a nationally known provider of strategic market research to professional firms. The report identifies three core factors—Innovation, Reputation and Client Recommendations—that drive brand perceptions of law firms among in-house counsel, that serve as the principal differentiators between law firms and that correlate positively with the hiring of outside counsel.



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