Technology and intellectual property (IP) affect far more than software companies. Whether developing new products, commercializing technology, expanding into new markets, protecting valuable brands, or navigating evolving privacy and regulatory requirements, businesses face legal and commercial issues that extend well beyond traditional intellectual property law.
Morningstar Law Group’s intellectual property and technology lawyers help companies develop, commercialize, market, protect, and grow technology-enabled products, services, and brands. We advise startups, growth-stage companies, middle-market businesses, and Fortune 500 organizations on technology and IP legal and commercial issues that arise throughout the business lifecycle. Our clients include technology companies, manufacturers, life sciences organizations, healthcare companies, consumer brands, and other businesses that develop, purchase, license, deploy, commercialize, market, or rely on technology to support their operations.
Artificial Intelligence (AI) has a profound impact on the development and use of software and other technologies, as well as business operations of all kinds. We work closely with both AI-native companies and established companies pivoting to leverage AI, to navigate the intellectual property, reliability, and other challenges and opportunities that AI presents.
A significant portion of the practice focuses on technology licensing, software and SaaS agreements, commercial contracting, strategic partnerships, cloud computing, data-related agreements, and life sciences transactions. Our attorneys regularly represent both providers and users of technology, giving us a practical understanding of how businesses deploy, commercialize, market, and manage technology in real-world environments. That perspective provides insight into the commercial objectives, negotiating positions, and operational realities on both sides of a transaction, allowing us to structure agreements that are both legally sound and commercially effective.
Several members of the Intellectual Property & Technology team have served as in-house counsel, giving them firsthand experience with the business challenges clients face every day. Other members have worked prior to law school as software developers and managers. Having worked within the organizations we now advise, we understand the commercial, operational, and strategic considerations that shape business decisions. That perspective allows the team to provide practical, business-oriented guidance that balances innovation, operational realities, regulatory compliance, and long-term business strategy.
As products move from development to commercialization and continued growth, clients also rely on us to navigate the legal and regulatory issues that increasingly shape today’s digital economy. Our lawyers advise companies on privacy and data security, advertising, promotions, sweepstakes, consumer loyalty programs, influencer and endorsement matters, and the evolving U.S. and international laws governing consumer engagement and online business activities. We also help clients protect and maximize the value of their intellectual property through copyright, trademark, brand protection, licensing, and commercialization strategies that support long-term business growth.
Many clients rely on our attorneys to serve as outside general counsel, providing ongoing strategic guidance on commercial transactions, technology, intellectual property, privacy, marketing, governance, and day-to-day business decisions. We work as an extension of our clients’ management teams, delivering practical advice that reflects both legal requirements and business realities while supporting long-term growth.
Industries We Serve
- Technology and software
- SaaS and cloud-based businesses
- Life sciences, pharmaceutical and healthcare
- Consumer products and retail
- Digital commerce and online platforms
- Marketing and advertising
- Data-driven and technology-enabled businesses
- Emerging growth and venture-backed companies
- Manufacturing and distribution
- Hospitality and consumer engagement businesses
Representative Matters and Areas of Focus
- SaaS and other software-related agreements
- Licensing and commercialization transactions
- Cloud computing and data agreements
- Strategic partnerships and technology collaborations
- Trademark strategy and brand protection
- Copyright
- Privacy and data security counseling
- Advertising and promotional review
- Sweepstakes, contests, raffles, and loyalty programs
- Influencer and endorsement compliance
- Outside general counsel support
- Commercial contracting and counseling
